[{"id":330498506924,"handle":"all-products","title":"All Products","updated_at":"2026-06-03T12:51:28+10:00","body_html":"","published_at":"2026-04-29T05:04:40+10:00","sort_order":"most-relevant","template_suffix":"","disjunctive":true,"rules":[{"column":"variant_price","relation":"greater_than","condition":"1"}],"published_scope":"web"},{"id":329050456236,"handle":"all","title":"Shop our entire range","updated_at":"2026-06-03T12:51:28+10:00","body_html":"","published_at":"2026-03-28T21:41:48+11:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"variant_price","relation":"greater_than","condition":"0"},{"column":"vendor","relation":"not_equals","condition":"BC - Mystery Deals"}],"published_scope":"web"},{"id":329376989356,"handle":"soft-toys-for-babies-toddlers","updated_at":"2026-06-03T12:51:28+10:00","published_at":"2026-04-05T14:09:48+10:00","sort_order":"manual","template_suffix":"","published_scope":"web","title":"Soft Toys for Babies \u0026 Toddlers","body_html":"\u003cp data-start=\"269\" data-end=\"391\" style=\"text-align: left;\"\u003e\u003cmeta charset=\"utf-8\"\u003eOur collection of soft toys for babies and toddlers is made using soft fabrics and thoughtful details and designed to become heirloom pieces.\u003c\/p\u003e\n\u003ch2 data-start=\"393\" data-end=\"529\" style=\"text-align: left;\"\u003e\n\u003cmeta charset=\"utf-8\"\u003eYour Forever Friend\u003c\/h2\u003e\n\u003cp data-start=\"393\" data-end=\"529\" style=\"text-align: left;\"\u003e\u003cmeta charset=\"utf-8\"\u003eFrom your baby's first soft toy to one that becomes a constant companion, each piece is created to feel familiar from the start and to be loved for years to come.\u003c\/p\u003e\n\u003cul data-start=\"830\" data-end=\"951\"\u003e\n\u003cli data-section-id=\"b0pht6\" data-start=\"830\" data-end=\"853\" style=\"text-align: left;\"\u003eSuitable from birth\u003c\/li\u003e\n\u003cli data-section-id=\"n7fv2u\" data-start=\"854\" data-end=\"886\" style=\"text-align: left;\"\u003eGentle against delicate skin\u003c\/li\u003e\n\u003cli data-section-id=\"1k449h1\" data-start=\"887\" data-end=\"920\" style=\"text-align: left;\"\u003eEasy for little hands to hold\u003c\/li\u003e\n\u003cli data-section-id=\"1drm47e\" data-start=\"921\" data-end=\"951\" style=\"text-align: left;\"\u003eMade to be loved for years\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 style=\"text-align: left;\"\u003eExplore\u003c\/h3\u003e\n\u003cp style=\"text-align: left;\"\u003e\u003ca title=\"all soft toys\" href=\"\/collections\/soft-toys-for-babies-and-children\"\u003eAll soft toys\u003c\/a\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: left;\"\u003e\u003ca href=\"\/collections\/new-arrivals\" title=\"new arrivals\"\u003eNew arrivals\u003c\/a\u003e\u003c\/p\u003e"},{"id":269266485420,"handle":"soft-toys","updated_at":"2026-06-03T12:51:28+10:00","published_at":"2021-06-10T18:27:59+10:00","sort_order":"manual","template_suffix":"","published_scope":"web","title":"Soft toys for babies and children","body_html":"\u003cp data-start=\"237\" data-end=\"374\" style=\"text-align: center;\"\u003e\u003cmeta charset=\"utf-8\"\u003eDesigned for everyday cuddles.\u003c\/p\u003e\n\u003cp data-start=\"1073\" data-end=\"1199\" style=\"text-align: center;\"\u003eOur collection of soft toys for babies and children is made to be loved — soft, comforting, and ready for everyday adventures.\u003c\/p\u003e\n\u003cp data-start=\"1201\" data-end=\"1331\" style=\"text-align: center;\"\u003eOften called plush toys or stuffed animals, they’re the ones little ones hold onto, carry everywhere, and keep close as they grow.\u003c\/p\u003e"}]
["and the little dog laughed","australia","australian","australian designed","baby","bear","bear softie","children's decor","children's room","childrens","childrens rooms","cuddly","hide-ukwholesale","plush","pure nostalgia","soft toy","softie","softtoy","uk-only"]
Free children's necklace worth $20.50 with every purchase
Free shipping on orders over $80 • Ships in 1 day
Meet Alfred, the adorable and very cuddly bear who is the perfect companion in mini size, perfectly suited to little hands. Made from beautifully soft pepper white plush with corduroy ears and a Australian merino wool knitted jumper, he has a warmth and charm that makes him impossible to put down. A beautiful new baby gift or baby shower add on.
Alfred loves collecting shells, and taking a bubble bath at night and staying there until his fingers wrinkle. He doesn't like scratchy jumpers.
His most patient friend is George bear, who races ahead in the garden while Alfred lingers behind, distracted by an interesting pebble or a particularly shiny shell.
Soft plush is naturally gentle and beautifully tactile making it ideal for newborns and young children. Alfred also comes in a medium size, Alfred Bear Medium, for a slightly bigger cuddle.
I do prefer a bath than the machine (especially with bubbles and a good book), but I’m just as happy with a simple soak in a bucket — it helps me stay soft and last for years to come
The plush body can be gently machine washed in cool water with a small amount of mild detergent.
Lay flat to dry. Do not tumble dry.
Do not bleach.
I do love a blow dry to keep me nice and fluffy, you can comb me with a comb or dog brush to help fluff me up
.
FAQ's
Q: Is Alfred Bear Mini suitable for newborns?
A: Yes — Alfred is suitable from birth and made from soft, gentle materials. We always recommend adult supervision during sleep.
Q: What is Alfred made from?
A: Alfred is made from soft plush with corduroy ears and a knitted Australian merino wool jumper. He is filled with recycled polyfill and thoughtfully designed in Australia. To ensure both quality and accessibility, our toys are manufactured overseas to exacting standards.
Q: Is Alfred a good baby gift?
A: Absolutely — Alfred makes a beautiful newborn gift or baby shower keepsake. His smaller size makes him especially loved by little hands and perfect for everyday cuddles.
Q: Does Alfred come gift wrapped?
A: Gift wrapping is available at checkout — perfect if you’re sending directly to the recipient.
Absolutely adoreable duck....Floyd is my son's name so he is just perfect! Another gorgeous keepsake from The Little Dog Laughed!
Floyd Duck | soft toy
Moriah Limotta
The Kind of Blanket You Keep Forever
When you see an item that is meant for a child or a baby, but you're so taken by it as an adult that you think to yourself: " I would totally use this blanket on my own bed, or wrap it around my shoulders while sitting on the porch on a cool summer morning." You're probably talking about the hand crochet 'trad-vibe' blanket from And The Little Dog Laughed. So beautiful is this blanket I bought the sky blue and the caramel ocre as gifts for dear friends who recently had a baby and I know they will love the delicate touch of nostalgia it adds to their lives.
Sky Blue Hand Crochet Blanket
Mac M
love love love!!!
i absolutely love frankie rabbit and have re named her emily from one of my favourite shows. She’s super soft and cuddly and i love the different fabric in her ears and feet. she’s great quality with the cutest little scarf. i love her and would highly recommend her <3 i also have Murphy bear who i’ve re named spencer and i love him too
frankie rabbit mini | soft toy
vinita vinciullo
So soft and cuddly.
The softest most perfect little guy to help us celebrate our baby boys anniversary each year.
Highly recommend.
Such a gorgeous gift for a little one. Unique designs and I love the use of natural fibres. I have no doubt that this little duck will be loved for years to come. Great presentation on arrival also, perfect for sending directly as a gift.
