[{"id":330498506924,"handle":"all-products","title":"All Products","updated_at":"2026-07-18T16:11:21+10:00","body_html":"","published_at":"2026-04-29T05:04:40+10:00","sort_order":"most-relevant","template_suffix":"","disjunctive":true,"rules":[{"column":"variant_price","relation":"greater_than","condition":"1"}],"published_scope":"web"},{"id":329377513644,"handle":"baby-gifts","updated_at":"2026-07-18T16:11:21+10:00","published_at":"2026-04-05T14:40:16+10:00","sort_order":"manual","template_suffix":"","published_scope":"web","title":"Baby Gifts for newborns and little ones","body_html":"\u003cp data-start=\"821\" data-end=\"968\"\u003eOur collection of baby gifts is designed for newborns and growing little ones — soft, thoughtful pieces made to be loved from the very beginning.\u003c\/p\u003e\n\u003cp data-start=\"970\" data-end=\"1046\"\u003ePerfect for baby showers, first birthdays, and those “just because” moments.\u003c\/p\u003e"},{"id":329050456236,"handle":"all","title":"Shop our entire range","updated_at":"2026-07-18T16:11:21+10:00","body_html":"","published_at":"2026-03-28T21:41:48+11:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"variant_price","relation":"greater_than","condition":"0"},{"column":"vendor","relation":"not_equals","condition":"BC - Mystery Deals"}],"published_scope":"web"},{"id":329376989356,"handle":"soft-toys-for-babies-toddlers","updated_at":"2026-07-18T16:11:21+10:00","published_at":"2026-04-05T14:09:48+10:00","sort_order":"manual","template_suffix":"","published_scope":"web","title":"Soft Toys for Babies \u0026 Toddlers","body_html":"\u003cp data-start=\"269\" data-end=\"391\" style=\"text-align: left;\"\u003e\u003cmeta charset=\"utf-8\"\u003eOur collection of soft toys for babies and toddlers is made using soft fabrics and thoughtful details and designed to become heirloom pieces.\u003c\/p\u003e\n\u003ch2 data-start=\"393\" data-end=\"529\" style=\"text-align: left;\"\u003e\n\u003cmeta charset=\"utf-8\"\u003eYour Forever Friend\u003c\/h2\u003e\n\u003cp data-start=\"393\" data-end=\"529\" style=\"text-align: left;\"\u003e\u003cmeta charset=\"utf-8\"\u003eFrom your baby's first soft toy to one that becomes a constant companion, each piece is created to feel familiar from the start and to be loved for years to come.\u003c\/p\u003e\n\u003cul data-start=\"830\" data-end=\"951\"\u003e\n\u003cli data-section-id=\"b0pht6\" data-start=\"830\" data-end=\"853\" style=\"text-align: left;\"\u003eSuitable from birth\u003c\/li\u003e\n\u003cli data-section-id=\"n7fv2u\" data-start=\"854\" data-end=\"886\" style=\"text-align: left;\"\u003eGentle against delicate skin\u003c\/li\u003e\n\u003cli data-section-id=\"1k449h1\" data-start=\"887\" data-end=\"920\" style=\"text-align: left;\"\u003eEasy for little hands to hold\u003c\/li\u003e\n\u003cli data-section-id=\"1drm47e\" data-start=\"921\" data-end=\"951\" style=\"text-align: left;\"\u003eMade to be loved for years\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 style=\"text-align: left;\"\u003eExplore\u003c\/h3\u003e\n\u003cp style=\"text-align: left;\"\u003e\u003ca title=\"all soft toys\" href=\"\/collections\/soft-toys-for-babies-and-children\"\u003eAll soft toys\u003c\/a\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: left;\"\u003e\u003ca href=\"\/collections\/new-arrivals\" title=\"new arrivals\"\u003eNew arrivals\u003c\/a\u003e\u003c\/p\u003e"},{"id":269266485420,"handle":"soft-toys","updated_at":"2026-07-18T16:11:21+10:00","published_at":"2021-06-10T18:27:59+10:00","sort_order":"manual","template_suffix":"","published_scope":"web","title":"Soft toys for babies and children","body_html":"\u003cp\u003eDesigned for everyday cuddles, heirloom keepsakes and the real magic of childhood.\u003c\/p\u003e\u003cp\u003eEvery soft toy in this collection is made to be genuinely loved. Carried everywhere. Slept with. Named. Kept long after little ones have grown into something quite different from the tiny person who first held them.\u003c\/p\u003e\u003cp\u003eWe think of each one as a forever friend. Australian designed and crafted from beautiful materials including cotton plush and pure merino wool, each character has its own personality, its own card and its own little story to tell.\u003c\/p\u003e\u003cp\u003eWhether you are looking for a gift for a newborn, a baby shower surprise, or something truly beautiful to give, you will find heirloom quality pieces here. Soft on delicate skin and made to last years of love.\u003c\/p\u003e"}]
["and the little dog laughed","australia","australian","australian designed","baby","baby boy gift","baby gift","baby shower gift","bear","bear plush","bear soft toy","bear softie","cuddly","first plush toy","foreverfriend","george bear","heirloom","knit","knitted","merino wool","new baby","newborn","nursery","nursery decor","plush","plush bear","plush teddy","plush toy","pure nostalgia","soft toy","softie","stuffed animal","stuffed bear","stuffed toy","teddy","teddy bear","uk-only","wool","wool blend"]
Meet George, the cheerful little bear with a curious heart and a soft spot for muddy puddles.
Made from the softest wool-blend fabric, George wears charming overalls and a hat knitted with Australian merino wool. Designed in Australia, every small detail has been thoughtfully chosen to give him a timeless, heirloom feel.
George loves long afternoons exploring the garden and finding sticks shaped like swords. He doesn't like the bath. His most loyal partner-in-mischief is Alfred bear, the calmer one who pretends not to encourage him.
Each George bear arrives with his own character tag, a small story in his own words, because every forever friend deserves a proper introduction.
His wool-blend body and knitted merino touches give him a gentle, heirloom feel, the kind of companion that's treasured, displayed, and held onto for years to come.
Crafted from soft, breathable materials, George is suitable from birth, making him a beautiful new baby gift, baby shower present, or a child's first plush teddy. He measures approximately 25cm.
