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We believe childhood should be cherished, not rushed.

Soft toys made with love, ready to be hugged, held and remembered

Why We Do What We Do

We have always believed the best toys feel like they’ve been with you forever—soft, familiar, and full of comfort.

Thats why we make them the way toys used to be made—with natural fibres, small handfinished details, and a whole lot of love, helping to bring a sense of connection and calm to little moments.

Becasue it''s never just a toy

A Story Stitched with Love

At and the little dog laughed, every creation begins with a story — a thread of memory, a spark of imagination, a moment of comfort.

Founded in 2008 by Australian designer Kylie Platt, the brand was born from a love of childhood — the simple joy of play, the warmth of keepsakes, and the timeless magic of imagination.

The name comes from one of Kylie’s favourite nursery rhyme as a child “Hey Diddle Diddle” — a gentle reminder to laugh, dream, and hold onto the wonder of being little.

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Softie Nursery

Over the years, we’ve received so many heartfelt messages from families who’ve lost a beloved forever friend — sometimes eaten by the dog (or cat!), run over in the driveway, or simply hiding very well in the house.

Because we know how special these friendships are, we keep a few of each of our softies tucked away — even after they’ve been discontinued. We call it our softie nursery — a quiet little corner where spare bunnies, bears and dogs wait to be loved again.

So if your forever friend has gone missing and you can’t see them on our website, please reach out.
There’s every chance one is waiting here, ready to come home to you.

CONTACT OUR SOFTIE NURSERY

Softie Nursery

Over the years, we’ve received so many heartfelt messages from families who’ve lost a beloved forever friend — sometimes eaten by the dog (or cat!), run over in the driveway, or simply hiding very well in the house.

Because we know how special these friendships are, we keep a few of each of our softies tucked away — even after they’ve been discontinued. We call it our softie nursery — a quiet little corner where spare bunnies, bears and dogs wait to be loved again.

So if your forever friend has gone missing and you can’t see them on our website, please reach out.
There’s every chance one is waiting here, ready to come home to you.

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