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We believe childhood should be cherished, not rushed.

We believe childhood should be cherished, not rushed.

In a world full of things that come and go, we make toys that stay. Australian designed soft toys to hold onto… to comfort, to carry, to grow up with— and one day, to pass on.

Our Christmas Collection

A small festive range of forever friends, thoughtfully made and dressed for their very first Christmas.

Beautifully soft cotton and plush, hand-knitted merino wool scarves and hats, velvet skirts with pom pom trims.  Each character a keepsake to be unwrapped, cuddled and treasured Christmas after Christmas.

Suitable from birth, Australian designed and made to last long after the tree comes down.

Shop the Christmas Collection
Benedict rabbit knitted cotton soft toy in marl grey and mustard

A GIFT FOR YOU

Receive a FREE Benedict Rabbit VALUED AT $42 with orders over $90

*Applies to purchases of $90 or more in a single transaction

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Welcome to our Storybook Collection

A whimsical world of make-believe where imagination has no boundaries and every doll comes with a name, a little story and a personality all her own.

Meet Chapter One, The Daydreamers. Five dreamy forever friends made from 100% cotton plush with soft silicone faces, lightly freckled cheeks and stories of their own.

Suitable from birth, Australian designed and made to be loved for a lifetime.

Shop the Storybook Collection

Why We Do What We Do

We believe the best toys feel like they’ve been with you forever—soft, familiar, and full of comfort.

Thats why we make them the way toys used to be made—thoughtfully with natural fibres where possible, small handfinished details, and a whole lot of love, helping to bring a sense of connection and calm.

We also believe that your forever friend should be just that - made to last forever and handed down from one generation to the next. Some of our favourite moments are hearing how our softies become part of everyday family life.

Because it's never just a toy

Meet our Party Elephants

The gift that grows with your child. Priscilla & Harold our NEW party elephants.

Both come with a set of interchangeable felt numbers from 1 to 11. Simply change the number as your little one grows, and they are ready to celebrate every birthday, every milestone, every family photo for the next decade.

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A Story Stitched with Love

Founded in 2008 by Australian designer Kylie Platt, inspired by a love of childhood — play, imagination, and the joy of making things by hand. When she was little, Kylie would sit in her Nana’s back room sewing clothes for her dolls, and learning to knit and crochet. She always loved that feeling of creating something from nothing.

After seeing so many soft toys come and go in her own children’s lives—often poorly made and loved for a moment, and quickly discarded—Kylie set out to create something different.

Read Our Story

Has your forever friend gone missing?

Sometimes they go on tiny adventures…
left on a park bench beneath a gum tree,
tucked into a café corner after a busy day,
or waiting patiently to be found by a kind-hearted stranger.

If you've followed a QR code to get here, you're part of the story now 🤍

Each of our newest forever friends carries a special QR code,, helping lost friends find their way home.

If your forever friend is missing, send us an email. If someone has found them—anywhere in the world—we'll help bring you back together.

Contact Our Softie Nursery

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