We believe the best toys feel like they’ve been with you forever—soft, familiar, and full of comfort.
Thats why we make them the way toys used to be made—thoughtfully with natural fibres where possible, small handfinished details, and a whole lot of love, helping to bring a sense of connection and calm.
We also believe that your forever friend should be just that - made to last forever and handed down from one generation to the next. Some of our favourite moments are hearing how our softies become part of everyday family life.
Because it's never just a toy
Founded in 2008 by Australian designer Kylie Platt, inspired by a love of childhood — play, imagination, and the joy of making things by hand. When she was little, Kylie would sit in her Nana’s back room sewing clothes for her dolls, and learning to knit and crochet. She always loved that feeling of creating something from nothing.
After seeing so many soft toys come and go in her own children’s lives—often poorly made and loved for a moment, and quickly discarded—Kylie set out to create something different.
Sometimes they go on tiny adventures…
left on a park bench beneath a gum tree,
tucked into a café corner after a busy day,
or waiting patiently to be found by a kind-hearted stranger.
If you've followed a QR code to get here, you're part of the story now 🤍
Each of our newest forever friends carries a special QR code,, helping lost friends find their way home.
If your forever friend is missing, send us an email. If someone has found them—anywhere in the world—we'll help bring you back together.
The softest most perfect little guy to help us celebrate our baby boys anniversary each year.
Highly recommend.
Stunning gift for our grandaughter!
Our daughter also loved it.
Will definitely purchase to gift again.
Such a gorgeous gift for a little one. Unique designs and I love the use of natural fibres. I have no doubt that this little duck will be loved for years to come. Great presentation on arrival also, perfect for sending directly as a gift.
Absolutely adoreable duck....Floyd is my son's name so he is just perfect! Another gorgeous keepsake from The Little Dog Laughed!
When you see an item that is meant for a child or a baby, but you're so taken by it as an adult that you think to yourself: " I would totally use this blanket on my own bed, or wrap it around my shoulders while sitting on the porch on a cool summer morning." You're probably talking about the hand crochet 'trad-vibe' blanket from And The Little Dog Laughed. So beautiful is this blanket I bought the sky blue and the caramel ocre as gifts for dear friends who recently had a baby and I know they will love the delicate touch of nostalgia it adds to their lives.
Extremely happy with Nettie the dog, I love this brand and got so excited to see new stock. Highly recommend
I love this brand and was so exited when there was new stock. Very pleased with nettie the dog, I will be getting the beaver and donkey next!
Absolutely stunning little bear that my little one loves, and fantastic customer service. Can’t wait for our next purchase!
i absolutely love frankie rabbit and have re named her emily from one of my favourite shows. She’s super soft and cuddly and i love the different fabric in her ears and feet. she’s great quality with the cutest little scarf. i love her and would highly recommend her <3 i also have Murphy bear who i’ve re named spencer and i love him too
Frankie Rabbit is so cute and soft, the perfect take along companion.
A great gift item!! Benedict arrived lovingly wrapped in tissue paper with a lovely ribbon all ready to deliver to the new baby in our circle of friends. He is soft, safe for little ones and sure to become a favorite. Loved the poem on his tag. Thank you for such a quality item. Hoping to purchase other items from you in the future.
