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We believe childhood should be cherished, not rushed.

We believe childhood should be cherished, not rushed.

In a world full of things that come and go, we make toys that stay. Australian designed soft toys to hold onto… to comfort, to carry, to grow up with— and one day, to pass on.
FIND YOUR FOREVER FRIEND
Christmas Theodora with the Christmas collection | Australian designed festive plush toys by and the little dog laughed

Our Christmas Collection

A small festive range of forever friends, thoughtfully made and dressed for their very first Christmas.

Beautifully soft cotton and plush, hand-knitted merino wool scarves and hats, velvet skirts with pom pom trims.  Each character a keepsake to be unwrapped, cuddled and treasured Christmas after Christmas.

Suitable from birth, Australian designed and made to last long after the tree comes down.

Shop the Christmas Collection
Benedict rabbit knitted cotton soft toy in marl grey and mustard

A GIFT FOR YOU

Receive a FREE Benedict Rabbit VALUED AT $42 with orders over $90

*Applies to purchases of $90 or more in a single transaction

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Shop our best sellers

Petunia duck cotton plush soft toy with merino wool beanie
Quick buy
Petunia Duck | soft toy
$46.00

3 reviews
Cedric donkey linen soft toy with merino wool jumper and striped bloomers
Quick buy
Cedric Donkey | soft toy
$56.00

1 review
Nancy the quirky cotton plush seagull soft toy with corduroy wings and a classic scarf
Quick buy
Nancy Seagull | soft toy
$49.00
Beatrice rabbit mini soft toy in vanilla cream plush with chartreuse merino wool pom-poms
Quick buy
Beatrice Rabbit Mini | soft toy
$39.00

2 reviews
Stella rabbit cotton plush soft toy with knitted merino wool beanie
Quick buy
Stella Rabbit | soft toy
$46.00

1 review
Myrtle the wool-blend elephant soft toy in a knitted merino beanie and scarf
Quick buy
Myrtle Elephant | soft toy
$37.00

1 review
Milo bear medium soft toy in chocolate plush with cream merino wool jumper
Quick buy
Milo Bear Medium | soft toy
$51.00

1 review
Floyd duck linen soft toy in brown linen overalls and merino wool hat
Quick buy
Floyd Duck | soft toy
$56.00

1 review
Elliot the chocolate cotton plush dog soft toy with a knitted merino scarf
Quick buy
Elliot Dog | soft toy
$46.00

1 review
Frankie rabbit medium soft toy in chocolate plush with merino wool scarf
Quick buy
Frankie Rabbit Medium | soft toy
$43.00
Poppy duck soft toy in cotton plush with pink corduroy accents and merino wool beanie
Quick buy
Poppy Duck | soft toy
$46.00

1 review
Freddie bear soft toy in creamy plush with rust coloured hat
Quick buy
Freddie Bear | soft toy
$37.00

Welcome to our Storybook Collection

A whimsical world of make-believe where imagination has no boundaries and every doll comes with a name, a little story and a personality all her own.

Meet Chapter One, The Daydreamers. Five dreamy forever friends made from 100% cotton plush with soft silicone faces, lightly freckled cheeks and stories of their own.

Suitable from birth, Australian designed and made to be loved for a lifetime.

Shop the Storybook Collection

Why We Do What We Do

We believe the best toys feel like they’ve been with you forever: soft, familiar, and full of comfort.

Thats why we make them the way toys used to be made: thoughtfully with natural fibres where possible, small hand finished details and a whole lot of love, helping to bring a sense of connection and calm.

We also believe that your forever friend should be just that - made to last forever and handed down from one generation to the next. Some of our favourite moments are hearing how our softies become part of everyday family life.

Because it's never just a toy

Meet our Party Elephants

The gift that grows with your child. Priscilla & Harold our NEW party elephants.

Both come with a set of interchangeable felt numbers from 1 to 11. Simply change the number as your little one grows, and they are ready to celebrate every birthday, every milestone, every family photo for the next decade.

Shop our party elephants
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A Story Stitched with Love

Founded in 2008 by Australian designer Kylie Platt, inspired by a love of childhood — play, imagination, and the joy of making things by hand. When she was little, Kylie would sit in her Nana’s back room sewing clothes for her dolls, and learning to knit and crochet. She always loved that feeling of creating something from nothing.

After seeing so many soft toys come and go in her own children’s lives—often poorly made and loved for a moment, and quickly discarded—Kylie set out to create something different.

Read Our Story

Has your forever friend gone missing?

Sometimes they go on tiny adventures…
left on a park bench beneath a gum tree,
tucked into a café corner after a busy day,
or waiting patiently to be found by a kind-hearted stranger.

If you've followed a QR code to get here, you're part of the story now 🤍

Each of our newest forever friends carries a special QR code,, helping lost friends find their way home.

If your forever friend is missing, send us an email. If someone has found them—anywhere in the world—we'll help bring you back together.

Contact Our Softie Nursery

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Let customers speak for us

from 49 reviews
We love and the little dog laughed - every part of the toy & delivery is so thoughtful

We love and the little dog laughed - every part of the toy & delivery is so thoughtful.

Anonymous
Myrtle Elephant | soft toy
Super soft and very cute

Super soft and very cute. Perfect size for little hands. Love the sleepy eyes for the night time snuggle buddy.

Anonymous
Percy Lion | soft toy
Absolutely gorgeous!

The most gorgeous soft toy! A beautiful inclusion to our nappy cake gifts. So much personality in such a cute little friend.

Katie
Petunia Duck | soft toy
Christmas Hugh Rabbit

Christmas Hugh Rabbit is just gorgeous. He will look beautiful under our Christmas tree .

Rowena
Christmas Hugh Rabbit - medium | soft toy
Who doesn't love Flamingos?!!!

What a delight to receive this as a gift. It will be perfect for my granddaughter. I know she will love it. Well designed and made.

Thank you!

Sue Dempsey
FREE GIFT | Neon pink flamingo necklace
Perfect in every way!

Milo is absolutely PRECIOUS!!! ADORABLE!!
He is the perfect size for baby-to-toddler hands. Snuggly and well made.
Milo is sure to be a companion of the grandchild he was purchased for.

Sue Dempsey
Milo Bear Mini | soft toy
Beautiful Heirloom Blanket

So well done!— from the beautiful color scheme, as well as pattern, to the quality stitching of the blanket—all exceeded my expectations!

I purchased as a gift for a soon-to arrive grandchild, and I know it will be well received. Truly an heirloom item.

Thank you for the thoughtful packaging/ wrapping.

Sue Dempsey
Sky Blue Hand Crochet Cot Blanket | Cotton Baby Blanket
Adorable gift for a baby shower

Adorable gift for a baby shower. Poppy definitely creates affection from the moment you meet. Absolutely adorable.

Anonymous
Poppy Duck | soft toy
Beautiful teddy packed lovely great delivery

Beautiful teddy packed lovely great delivery thanku

Anonymous
FREE GIFT | Neon pink flamingo necklace
Beautiful

Beautiful

Evelyn
Edith Rabbit Medium | soft toy
Durch einen kleinen Laden bin ich auf die Marke aufmerksam geworden

Durch einen kleinen Laden bin ich auf die Marke aufmerksam geworden. Vor Ort hatten wir Floyd gekauft. Ich habe aus Deutschland dann nochmal 2 Kuscheltiere bestellt & es halt alles super funktioniert. Das Paket war schön verpackt, die Kuscheltiere sind toll verarbeitet und einfach was ganz besonderes :)

Lena S.
Sweet

Sweet gift

Belinda G
FREE GIFT | Neon pink flamingo necklace
Gorgeous baby

Gorgeous baby gift

Belinda G
Beatrice Rabbit Mini | soft toy
Beautiful

Beautiful Rabbit

Belinda G
Stella Rabbit | soft toy
Glenda’s little sister

We purchased Glenda’s little sister for our daughter for when she becomes a big sister. I reached out to the company pre-purchase to enquire whether the little sister still came with a Joey in the pouch and received a very swift reply on a Sunday, that she did! It was posted very quickly too. The toy itself is gorgeous and the little handwritten note was the cherry on top! We know our daughter will love receiving this!

Hannah Geelan
Glenda Kangaroo | soft toy