Soft toys for babies and children

Designed for everyday cuddles, heirloom keepsakes and the real magic of childhood.

Every soft toy in this collection is made to be genuinely loved. Carried everywhere. Slept with. Named. Kept long after little ones have grown into something quite different from the tiny person who first held them.

We think of each one as a forever friend. Australian designed and crafted from beautiful materials including cotton plush and pure merino wool, each character has its own personality, its own card and its own little story to tell.

Whether you are looking for a gift for a newborn, a baby shower surprise, or something truly beautiful to give, you will find heirloom quality pieces here. Soft on delicate skin and made to last years of love.