Soft toys for babies and children

Soft toys designed for everyday cuddles

Our collection of soft toys for babies and children is designed to feel like they’ve been with you forever—soft, familiar, and full of comfort

Often referred to as stuffed animals or plush toys, these are the cuddle toys little ones reach for at bedtime, take along on adventures, and hold onto as they grow.

Designed for babies, gifts, and everyday play

That’s why we make them the way toys used to be made—thoughtfully, with natural fibres where possible and small hand-finished details, bringing a sense of connection and calm.

Choosing the right soft toy

Whether you’re choosing a baby soft toy for a newborn or a thoughtful baby gift soft toy, they are designed to be gentle, easy to hold, forever friends made to last.

A soft toy is often one of the first gifts a child receives. If you’re choosing a gift, it helps to look for something that is:

• suitable from birth
• gentle against delicate skin
• easy for little hands to hold
• made to last beyond the early years