Sometimes they go on tiny adventures…
left on a park bench beneath a gum tree,
tucked into a café corner after a busy day,
or waiting patiently to be found by a kind-hearted stranger.
If you’ve followed a QR code to get here, you’re part of the story now 🤍
Each of our newest softies carries a special QR code, like a little trail of breadcrumbs, helping lost friends find their way home.
If your forever friend is missing, send us an email. If someone has found them—anywhere in the world—we’ll help bring you back together.
And if you’ve found a softie out on an adventure, thank you for caring.
Let us know who you have found and where, and we’ll help guide them safely home.
Over the years, we’ve received so many heartfelt messages from families who’ve lost a beloved forever friend — sometimes eaten by the dog (or cat!), run over in the driveway, or simply hiding very well in the house.
Because we know how special these friendships are, we keep a few of each of our softies tucked away — even after they’ve been discontinued. We call it our softie nursery — a quiet little corner where spare bunnies, bears and dogs wait to be loved again.
So if your forever friend has gone missing and you can’t see them on our website, please reach out.
There’s every chance one is waiting here, ready to come home to you.
