[{"id":330498506924,"handle":"all-products","title":"All Products","updated_at":"2026-07-20T21:11:28+10:00","body_html":"","published_at":"2026-04-29T05:04:40+10:00","sort_order":"most-relevant","template_suffix":"","disjunctive":true,"rules":[{"column":"variant_price","relation":"greater_than","condition":"1"}],"published_scope":"web"},{"id":329050456236,"handle":"all","title":"Shop our entire range","updated_at":"2026-07-20T21:11:28+10:00","body_html":"","published_at":"2026-03-28T21:41:48+11:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"variant_price","relation":"greater_than","condition":"0"},{"column":"vendor","relation":"not_equals","condition":"BC - Mystery Deals"}],"published_scope":"web"},{"id":329376989356,"handle":"soft-toys-for-babies-toddlers","updated_at":"2026-07-19T21:12:56+10:00","published_at":"2026-04-05T14:09:48+10:00","sort_order":"manual","template_suffix":"","published_scope":"web","title":"Soft Toys for Babies \u0026 Toddlers","body_html":"\u003cp data-start=\"269\" data-end=\"391\" style=\"text-align: left;\"\u003e\u003cmeta charset=\"utf-8\"\u003eOur collection of soft toys for babies and toddlers is made using soft fabrics and thoughtful details and designed to become heirloom pieces.\u003c\/p\u003e\n\u003ch2 data-start=\"393\" data-end=\"529\" style=\"text-align: left;\"\u003e\n\u003cmeta charset=\"utf-8\"\u003eYour Forever Friend\u003c\/h2\u003e\n\u003cp data-start=\"393\" data-end=\"529\" style=\"text-align: left;\"\u003e\u003cmeta charset=\"utf-8\"\u003eFrom your baby's first soft toy to one that becomes a constant companion, each piece is created to feel familiar from the start and to be loved for years to come.\u003c\/p\u003e\n\u003cul data-start=\"830\" data-end=\"951\"\u003e\n\u003cli data-section-id=\"b0pht6\" data-start=\"830\" data-end=\"853\" style=\"text-align: left;\"\u003eSuitable from birth\u003c\/li\u003e\n\u003cli data-section-id=\"n7fv2u\" data-start=\"854\" data-end=\"886\" style=\"text-align: left;\"\u003eGentle against delicate skin\u003c\/li\u003e\n\u003cli data-section-id=\"1k449h1\" data-start=\"887\" data-end=\"920\" style=\"text-align: left;\"\u003eEasy for little hands to hold\u003c\/li\u003e\n\u003cli data-section-id=\"1drm47e\" data-start=\"921\" data-end=\"951\" style=\"text-align: left;\"\u003eMade to be loved for years\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 style=\"text-align: left;\"\u003eExplore\u003c\/h3\u003e\n\u003cp style=\"text-align: left;\"\u003e\u003ca title=\"all soft toys\" href=\"\/collections\/soft-toys-for-babies-and-children\"\u003eAll soft toys\u003c\/a\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: left;\"\u003e\u003ca href=\"\/collections\/new-arrivals\" title=\"new arrivals\"\u003eNew arrivals\u003c\/a\u003e\u003c\/p\u003e"},{"id":269266485420,"handle":"soft-toys","updated_at":"2026-07-20T21:11:28+10:00","published_at":"2021-06-10T18:27:59+10:00","sort_order":"manual","template_suffix":"","published_scope":"web","title":"Soft toys for babies and children","body_html":"\u003cp\u003eDesigned for everyday cuddles, heirloom keepsakes and the real magic of childhood.\u003c\/p\u003e\u003cp\u003eEvery soft toy in this collection is made to be genuinely loved. Carried everywhere. Slept with. Named. Kept long after little ones have grown into something quite different from the tiny person who first held them.\u003c\/p\u003e\u003cp\u003eWe think of each one as a forever friend. Australian designed and crafted from beautiful materials including cotton plush and pure merino wool, each character has its own personality, its own card and its own little story to tell.\u003c\/p\u003e\u003cp\u003eWhether you are looking for a gift for a newborn, a baby shower surprise, or something truly beautiful to give, you will find heirloom quality pieces here. Soft on delicate skin and made to last years of love.\u003c\/p\u003e"}]
["and the little dog laughed","australia","australian","australian designed","baby","baby boy gift","baby gift","baby shower gift","bunny","caramel plush","cuddly","first plush toy","foreverfriend","heirloom","hugh rabbit","hugh rabbit medium","medium plush","new baby","newborn","nursery","nursery decor","plush","plush bunny","plush rabbit","plush toy","pure nostalgia","rabbit","rabbit plush","rabbit soft toy","rabbit softie","soft toy","softie","stuffed animal","stuffed rabbit","stuffed toy","uk-only"]
Meet Hugh, the softest little rabbit with a knack for finding the coziest corner in the house and having a nap.
Made from beautifully soft caramel-coloured plush, Hugh is designed in Australia with every detail thoughtfully chosen to give him a timeless, heirloom feel.
Hugh loves rainy days, wearing his gum boots and stomping in all the puddles. He doesn't like asparagus. His best friend is Hugh rabbit mini, the pocket-sized version of himself for the smallest hands that want a rabbit of their own.
Each Hugh rabbit arrives with his own character tag, a small story in his own words, because every forever friend deserves a proper introduction.
His caramel plush body has the well-worn softness of a friend children keep close through every season of childhood.
Crafted from soft, breathable materials, Hugh is suitable from birth, making him a beautiful new baby gift, baby shower present, or a child's first plush rabbit. He measures 35cm.
I do prefer a bath than the machine (especially with bubbles and a good book), but I’m just as happy with a simple soak in a bucket — it helps me stay soft and last for years to come
The plush body can be gently machine washed in cool water with a small amount of mild detergent.
Lay flat to dry. Do not tumble dry.
Do not bleach.
I do love a blow dry to keep me nice and fluffy, you can comb me with a comb or dog brush to help fluff me up
FAQ's
Q: Is Hugh Rabbit Medium suitable for newborns?
A: Yes — Hugh is suitable from birth and made from soft, gentle materials.. We always recommend adult supervision during sleep.
Q: What is Hugh made from?
A: Hugh is made from soft caramel plush. He is filled with recycled polyfill and has bagged plastic beans in his base, providing gentle sensory weight. Thoughtfully designed in Australia and manufactured overseas to exacting standards.
Q: Is Hugh a good baby gift?
A: Yes , Hugh makes a beautiful newborn gift or baby shower keepsake. His playful personality and slightly larger size make him perfect for cuddles as little ones grow.
Q: Does Hugh come gift wrapped?
A: Gift wrapping is available at checkout — perfect if you’re sending directly to the recipient.
