Stories & Guides

A small collection of stories from our world — choosing a soft toy, loving them, and keeping your forever friend for years to come

Why children bond with soft toys

A look at what it is that makes some soft toys become more than just a toy.

Read the story

---

Top 5 things to consider when choosing a soft toy

What makes a soft toy become the one — the one that goes everywhere with you.

Read the story

---

Soft toy safety

A guide to what to look for when choosing a safe soft toy — including materials, construction, and testing standards.

Read the story