[{"id":330498506924,"handle":"all-products","title":"All Products","updated_at":"2026-08-01T21:11:26+10:00","body_html":"","published_at":"2026-04-29T05:04:40+10:00","sort_order":"most-relevant","template_suffix":"","disjunctive":true,"rules":[{"column":"variant_price","relation":"greater_than","condition":"1"}],"published_scope":"web"},{"id":269266485420,"handle":"soft-toys","updated_at":"2026-08-01T21:11:26+10:00","published_at":"2021-06-10T18:27:59+10:00","sort_order":"manual","template_suffix":"","published_scope":"web","title":"Australian Designed Soft Toys for Babies and Children","body_html":"\u003cp style=\"text-align: left;\"\u003eSoft toys designed in Australia to be part of a childhood. Every character in this collection is designed to be genuinely loved: the kind little ones carry everywhere, sleep with, name and keep long past childhood.\u003c\/p\u003e\n\u003cp style=\"text-align: left;\"\u003eMeet Poppy the duck who eats ice-cream sundaes with extra sprinkles, Alfred the bear who collects shells, or Wanda the linen duck who never takes off her tiara. Each soft toy has its own name, its own story tag, and its own personality.\u003c\/p\u003e\n\u003cp style=\"text-align: left;\"\u003eCrafted from beautiful natural materials, including cotton plush, wool blend fabric, natural linen and Australian merino wool. Soft on delicate skin and made to be washed, dragged, cuddled and loved for years.\u003c\/p\u003e\n\u003cp style=\"text-align: left;\"\u003ePair a soft toy with a \u003ca href=\"\/collections\/hand-crochet-blankets\" title=\"hand crochet baby blankets australia\"\u003ehand crochet baby blanket\u003c\/a\u003e for a complete newborn gift set.\u003c\/p\u003e"},{"id":329050456236,"handle":"all","title":"Shop our entire range","updated_at":"2026-08-01T21:11:26+10:00","body_html":"","published_at":"2026-03-28T21:41:48+11:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"variant_price","relation":"greater_than","condition":"0"},{"column":"vendor","relation":"not_equals","condition":"BC - Mystery Deals"}],"published_scope":"web"}]
Meet Alfred, the adorable and very cuddly teddy bear who is the perfect companion for life's little adventures.
Made from beautifully soft peppery white plush with corduroy ears and an Australian merino wool knitted vest, Alfred has a warmth and charm that makes him impossible to put down.
Alfred loves collecting shells, taking a bubble bath at night and staying there until his fingers wrinkle. He doesn't like scratchy jumpers.
His most patient friend is George bear, who races ahead in the garden while Alfred lingers behind, distracted by an interesting pebble or a particularly shiny shell.
Alfred also comes in a smaller size for tiny hands starting their collection: meet Alfred Bear Mini, the perfect matching sibling gift or travel companion.
Each Alfred bear comes with his own character tag, a small story in his own words, so every forever friend gets a proper introduction.
Naturally gentle and beautifully tactile, Alfred is a soft plush bear designed to be loved through every stage of childhood.
Suitable from birth, Alfred Medium makes a beautiful new baby gift or baby shower keepsake.
I do prefer a bath than the machine (especially with bubbles and a good book), but I’m just as happy with a simple soak in a bucket — it helps me stay soft and last for years to come
The plush body can be gently machine washed in cool water with a small amount of mild detergent.
Lay flat to dry. Do not tumble dry.
Do not bleach.
I do love a blow dry to keep me nice and fluffy, you can comb me with a comb or dog brush to help fluff me up
Shipping
$5 flat rate shipping
free shipping on orders over $80
$15 flat rate for international orders
express post shipping within Australia $12
ships within 1 day
Care Instructions
Spot clean with a damp cloth for small marks
I do prefer a bath than the machine (especially with bubbles and a good book), but I’m just as happy with a simple soak in a bucket — it helps me stay soft and last for years to come
The plush body can be gently machine washed in cool water with a small amount of mild detergent.
Lay flat to dry. Do not tumble dry.
Do not bleach.
FAQ's
Q: Is Alfred Bear Medium suitable for newborns?
A: Yes — Alfred is suitable from birth and made from soft, gentle materials. We always recommend adult supervision during sleep.
Q: What is Alfred made from?
A: Alfred is made from soft plush with corduroy ears and a knitted Australian merino wool jumper. He is filled with recycled polyfill and thoughtfully designed in Australia. To ensure both quality and accessibility, our toys are manufactured overseas to exacting standards.
Q: Is Alfred a unique baby gift?
A: He absolutely is — Alfred's corduroy ears and merino wool jumper make him a beautifully considered gift. A lovely alternative to the usual teddy for parents who love something a little more special.
Q: Does Alfred come gift wrapped?
A: Gift wrapping is available at checkout — perfect if you’re sending directly to the recipient.
He's stunning! I bought this as a first birthday present for my nephew Cedric and he's just so cute!! Love the quality, love the outfit, and his little story is such a lovely touch. I think real life Cedric is going to absolutely adore his little donkey twin.
I bought the vintage pink blanket as a gift for my nephew and his wife in South Africa, and it is so gorgeous that I bought a second one as a gift for a good friend who has a baby girl. It is very pretty and so soft. The vintage colours give it a really 'expensive' look. I will certainly buy again in future.
