[{"id":330498506924,"handle":"all-products","title":"All Products","updated_at":"2026-08-01T21:11:26+10:00","body_html":"","published_at":"2026-04-29T05:04:40+10:00","sort_order":"most-relevant","template_suffix":"","disjunctive":true,"rules":[{"column":"variant_price","relation":"greater_than","condition":"1"}],"published_scope":"web"},{"id":269266485420,"handle":"soft-toys","updated_at":"2026-08-01T21:11:26+10:00","published_at":"2021-06-10T18:27:59+10:00","sort_order":"manual","template_suffix":"","published_scope":"web","title":"Australian Designed Soft Toys for Babies and Children","body_html":"\u003cp style=\"text-align: left;\"\u003eSoft toys designed in Australia to be part of a childhood. Every character in this collection is designed to be genuinely loved: the kind little ones carry everywhere, sleep with, name and keep long past childhood.\u003c\/p\u003e\n\u003cp style=\"text-align: left;\"\u003eMeet Poppy the duck who eats ice-cream sundaes with extra sprinkles, Alfred the bear who collects shells, or Wanda the linen duck who never takes off her tiara. Each soft toy has its own name, its own story tag, and its own personality.\u003c\/p\u003e\n\u003cp style=\"text-align: left;\"\u003eCrafted from beautiful natural materials, including cotton plush, wool blend fabric, natural linen and Australian merino wool. Soft on delicate skin and made to be washed, dragged, cuddled and loved for years.\u003c\/p\u003e\n\u003cp style=\"text-align: left;\"\u003ePair a soft toy with a \u003ca href=\"\/collections\/hand-crochet-blankets\" title=\"hand crochet baby blankets australia\"\u003ehand crochet baby blanket\u003c\/a\u003e for a complete newborn gift set.\u003c\/p\u003e"},{"id":329050456236,"handle":"all","title":"Shop our entire range","updated_at":"2026-08-01T21:11:26+10:00","body_html":"","published_at":"2026-03-28T21:41:48+11:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"variant_price","relation":"greater_than","condition":"0"},{"column":"vendor","relation":"not_equals","condition":"BC - Mystery Deals"}],"published_scope":"web"}]
Meet Fletcher, the bear who believes the best adventures with a best friend.
Made from beautifully soft chocolate brown plush with an adorable wool felt face, Fletcher is perfect for cuddling, adventuring and everything in between.
Fletcher loves making forts inside using all of Mum's blankets, lining up his teddy bears and sleeping there all night. He doesn't like making his bed.
His favourite reading buddy is Basil bear, who curls up beside him under the blanket fort with a stack of books. He's also often found on adventures with Alfred bear, another sturdy sidekick.
Each Fletcher bear comes with his own character tag, a small story in his own words, so every forever friend gets a proper introduction.
Soft plush and a distinctive wool felt face give Fletcher an heirloom look designed to be treasured for years.
Suitable from birth, Fletcher is a beautiful new baby gift or a truly special first-birthday surprise.
Q: Is Fletcher Bear suitable for newborns?
A: Yes — Fletcher is suitable from birth and made from soft, gentle materials. We always recommend adult supervision during sleep.
Q: What is Fletcher made from?
A: Fletcher is made from plush with a wool felt face. He is filled with recycled polyfill and has bagged plastic beans in his feet and hands providing sensory feedback. To ensure both quality and accessibility, our toys are designed in Australia and manufactured overseas to exacting standards.
Q: What makes Fletcher's face different from other soft toys?
A: Fletcher has a wool felt face rather than embroidered or printed features — giving him a wonderfully distinctive look that parents and children both love. It's one of the details that makes him feel extra special.
Q: Does Fletcher come gift wrapped?
A: Gift wrapping is available at checkout — perfect if you're sending directly to the recipient.
He's stunning! I bought this as a first birthday present for my nephew Cedric and he's just so cute!! Love the quality, love the outfit, and his little story is such a lovely touch. I think real life Cedric is going to absolutely adore his little donkey twin.
I bought the vintage pink blanket as a gift for my nephew and his wife in South Africa, and it is so gorgeous that I bought a second one as a gift for a good friend who has a baby girl. It is very pretty and so soft. The vintage colours give it a really 'expensive' look. I will certainly buy again in future.
