[{"id":329377513644,"handle":"baby-gifts","updated_at":"2026-04-05T21:11:36+10:00","published_at":"2026-04-05T14:40:16+10:00","sort_order":"manual","template_suffix":"","published_scope":"web","title":"Baby Gifts","body_html":"\u003ch2 style=\"text-align: left;\"\u003e\n\u003cmeta charset=\"utf-8\"\u003eThoughtful gifts for new arrivals\u003c\/h2\u003e\n\u003cp data-end=\"341\" data-start=\"239\" style=\"text-align: left;\"\u003eWe believe that a \u003ca title=\"soft toys for babies and children\" href=\"ections\/soft-toys-for-babies-and-children\"\u003esoft toys\u003c\/a\u003e are one of the most special gifts you can give a new baby. Each of our forever friends are designed \u003cspan\u003ethoughtfully with natural fibres where possible, small hand-finished details, and a whole lot of love, helping to bring a sense of connection and calm.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-end=\"341\" data-start=\"239\" style=\"text-align: left;\"\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003eSuitable from birth, and designed to be gentle from the very beginning.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 data-end=\"1295\" data-start=\"1168\" style=\"text-align: left;\"\u003eA gift to grow up with\u003c\/h2\u003e\n\u003cp style=\"text-align: left;\"\u003e\u003cmeta charset=\"utf-8\"\u003eWe design each toy with everyday use in mind—something to be carried around, taken on adventures, and kept for years to come.\u003cbr\u003e\u003c\/p\u003e\n\u003cp data-end=\"1531\" data-start=\"1509\" style=\"text-align: left;\"\u003e \u003c\/p\u003e\n\u003cp data-end=\"1531\" data-start=\"1509\" style=\"text-align: left;\"\u003eA perfect choice for:\u003c\/p\u003e\n\u003cul data-end=\"1606\" data-start=\"1533\"\u003e\n\u003cli data-end=\"1549\" data-start=\"1533\" data-section-id=\"7c89iv\" style=\"text-align: left;\"\u003eBaby showers\u003c\/li\u003e\n\u003cli data-end=\"1567\" data-start=\"1550\" data-section-id=\"hxtawa\" style=\"text-align: left;\"\u003eNewborn gifts\u003c\/li\u003e\n\u003cli data-end=\"1587\" data-start=\"1568\" data-section-id=\"1p3u1x4\" style=\"text-align: left;\"\u003eFirst birthdays\u003c\/li\u003e\n\u003cli data-end=\"1606\" data-start=\"1588\" data-section-id=\"1fluc0w\" style=\"text-align: left;\"\u003eKeepsake gifts\u003c\/li\u003e\n\u003c\/ul\u003e"},{"id":329385115820,"handle":"new-arrivals","updated_at":"2026-04-06T11:10:07+10:00","published_at":"2026-04-05T20:34:13+10:00","sort_order":"manual","template_suffix":"","published_scope":"web","title":"New Arrivals","body_html":"\u003ch2 style=\"text-align: left;\"\u003eRecently added\u003c\/h2\u003e\n\u003cp style=\"text-align: left;\"\u003eWe are excited to introduce our new arrivals to you. Our collection of our newest stuffed animals to our forever friends family.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e"},{"id":329050456236,"handle":"all","title":"Shop our entire range","updated_at":"2026-04-07T12:40:10+10:00","body_html":"","published_at":"2026-03-28T21:41:48+11:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"variant_price","relation":"greater_than","condition":"0"}],"published_scope":"web"},{"id":269266485420,"handle":"soft-toys","updated_at":"2026-04-07T12:40:10+10:00","published_at":"2021-06-10T18:27:59+10:00","sort_order":"manual","template_suffix":"","published_scope":"web","title":"Soft toys for babies and children","body_html":"\u003ch2 style=\"text-align: left;\" data-end=\"374\" data-start=\"237\"\u003e\n\u003cmeta charset=\"utf-8\"\u003eSoft toys designed for everyday cuddles\u003c\/h2\u003e\n\u003cp style=\"text-align: left;\" data-end=\"374\" data-start=\"237\"\u003eOur collection of soft toys for babies and children is designed to \u003cmeta charset=\"utf-8\"\u003efeel like they’ve been with you forever—soft, familiar, and full of comfort\u003c\/p\u003e\n\u003cp data-end=\"658\" data-start=\"376\" style=\"text-align: left;\"\u003eOften referred to as \u003cstrong data-end=\"430\" data-start=\"397\"\u003estuffed animals or plush toys\u003c\/strong\u003e, \u003cmeta charset=\"utf-8\"\u003ethese are the cuddle toys little ones reach for at bedtime, take along on adventures, and hold onto as they grow.\u003c\/p\u003e\n\u003ch2 style=\"text-align: left;\" data-end=\"658\" data-start=\"376\"\u003e\n\u003cmeta charset=\"utf-8\"\u003eDesigned for babies, gifts, and everyday play\u003c\/h2\u003e\n\u003cp style=\"text-align: left;\" data-end=\"658\" data-start=\"376\"\u003e\u003cmeta charset=\"utf-8\"\u003eThat’s why we make them the way toys used to be made—thoughtfully, with natural fibres where possible and small hand-finished details, bringing a sense of connection and calm.\u003c\/p\u003e\n\u003ch2 style=\"text-align: left;\" data-end=\"658\" data-start=\"376\"\u003eChoosing the right soft toy\u003c\/h2\u003e\n\u003cp data-end=\"658\" data-start=\"376\" style=\"text-align: left;\"\u003eWhether you’re choosing a \u003cstrong data-end=\"540\" data-start=\"523\"\u003ebaby soft toy\u003c\/strong\u003e for a newborn or a thoughtful \u003cstrong data-end=\"593\" data-start=\"571\"\u003ebaby gift soft toy\u003c\/strong\u003e, they are designed to be gentle, easy to hold, forever friends made to last.\u003c\/p\u003e\n\u003cp data-end=\"658\" data-start=\"376\" style=\"text-align: left;\"\u003eA soft toy is often one of the first gifts a child receives. If you’re choosing a gift, it helps to look for something that is:\u003c\/p\u003e\n\u003cul data-start=\"352\" data-end=\"482\" style=\"text-align: left;\"\u003e\n\u003cli data-section-id=\"j9ilvu\" data-start=\"352\" data-end=\"375\"\u003esuitable from birth\u003c\/li\u003e\n\u003cli data-section-id=\"1uqbzg6\" data-start=\"376\" data-end=\"408\"\u003egentle against delicate skin\u003c\/li\u003e\n\u003cli data-section-id=\"1bvuzmd\" data-start=\"409\" data-end=\"442\"\u003eeasy for little hands to hold\u003c\/li\u003e\n\u003cli data-section-id=\"6qfseh\" data-start=\"443\" data-end=\"482\"\u003emade to last beyond the early years\u003c\/li\u003e\n\u003c\/ul\u003e"}]
["and the little dog laughed","australia","australian","australian designed","baby","baby gift","baby room","baby toy","bear","bear soft toy","bear softie","children's room","childrens","childrens rooms","cuddly","girl present","girls","newborn gift","play","plush","pretend play","pure nostalgia","soft toy","softie","softtoy"]
Wilma Bear is made from soft caramel-coloured plush with charming corduroy ears and a festive corduroy party hat, finished with a pink felt pom-pom. She’s full of character and is perfect for cuddles and celebration.
Wilma loves performing magic shows with her imaginary friends, making wishes on ladybugs and giving her mum the very best hugs.
Absolutely adoreable duck....Floyd is my son's name so he is just perfect! Another gorgeous keepsake from The Little Dog Laughed!
Floyd Duck | soft toy
Moriah Limotta
The Kind of Blanket You Keep Forever
When you see an item that is meant for a child or a baby, but you're so taken by it as an adult that you think to yourself: " I would totally use this blanket on my own bed, or wrap it around my shoulders while sitting on the porch on a cool summer morning." You're probably talking about the hand crochet 'trad-vibe' blanket from And The Little Dog Laughed. So beautiful is this blanket I bought the sky blue and the caramel ocre as gifts for dear friends who recently had a baby and I know they will love the delicate touch of nostalgia it adds to their lives.
sky blue hand crochet blanket
Mac M
love love love!!!
i absolutely love frankie rabbit and have re named her emily from one of my favourite shows. She’s super soft and cuddly and i love the different fabric in her ears and feet. she’s great quality with the cutest little scarf. i love her and would highly recommend her <3 i also have Murphy bear who i’ve re named spencer and i love him too
frankie rabbit - mini
Tiger Doyle
Extremely happy with Nettie the dog
Extremely happy with Nettie the dog, I love this brand and got so excited to see new stock. Highly recommend
Nettie Dog
Anonymous
Extremely happy
I love this brand and was so exited when there was new stock. Very pleased with nettie the dog, I will be getting the beaver and donkey next!
When you see an item that is meant for a child or a baby, but you're so taken by it as an adult that you think to yourself: " I would totally use this blanket on my own bed, or wrap it around my shoulders while sitting on the porch on a cool summer morning." You're probably talking about the hand crochet 'trad-vibe' blanket from And The Little Dog Laughed. So beautiful is this blanket I bought the sky blue and the caramel ocre as gifts for dear friends who recently had a baby and I know they will love the delicate touch of nostalgia it adds to their lives.
