[{"id":330498506924,"handle":"all-products","title":"All Products","updated_at":"2026-07-18T16:11:21+10:00","body_html":"","published_at":"2026-04-29T05:04:40+10:00","sort_order":"most-relevant","template_suffix":"","disjunctive":true,"rules":[{"column":"variant_price","relation":"greater_than","condition":"1"}],"published_scope":"web"},{"id":329050456236,"handle":"all","title":"Shop our entire range","updated_at":"2026-07-18T16:11:21+10:00","body_html":"","published_at":"2026-03-28T21:41:48+11:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"variant_price","relation":"greater_than","condition":"0"},{"column":"vendor","relation":"not_equals","condition":"BC - Mystery Deals"}],"published_scope":"web"},{"id":329376989356,"handle":"soft-toys-for-babies-toddlers","updated_at":"2026-07-18T16:11:21+10:00","published_at":"2026-04-05T14:09:48+10:00","sort_order":"manual","template_suffix":"","published_scope":"web","title":"Soft Toys for Babies \u0026 Toddlers","body_html":"\u003cp data-start=\"269\" data-end=\"391\" style=\"text-align: left;\"\u003e\u003cmeta charset=\"utf-8\"\u003eOur collection of soft toys for babies and toddlers is made using soft fabrics and thoughtful details and designed to become heirloom pieces.\u003c\/p\u003e\n\u003ch2 data-start=\"393\" data-end=\"529\" style=\"text-align: left;\"\u003e\n\u003cmeta charset=\"utf-8\"\u003eYour Forever Friend\u003c\/h2\u003e\n\u003cp data-start=\"393\" data-end=\"529\" style=\"text-align: left;\"\u003e\u003cmeta charset=\"utf-8\"\u003eFrom your baby's first soft toy to one that becomes a constant companion, each piece is created to feel familiar from the start and to be loved for years to come.\u003c\/p\u003e\n\u003cul data-start=\"830\" data-end=\"951\"\u003e\n\u003cli data-section-id=\"b0pht6\" data-start=\"830\" data-end=\"853\" style=\"text-align: left;\"\u003eSuitable from birth\u003c\/li\u003e\n\u003cli data-section-id=\"n7fv2u\" data-start=\"854\" data-end=\"886\" style=\"text-align: left;\"\u003eGentle against delicate skin\u003c\/li\u003e\n\u003cli data-section-id=\"1k449h1\" data-start=\"887\" data-end=\"920\" style=\"text-align: left;\"\u003eEasy for little hands to hold\u003c\/li\u003e\n\u003cli data-section-id=\"1drm47e\" data-start=\"921\" data-end=\"951\" style=\"text-align: left;\"\u003eMade to be loved for years\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 style=\"text-align: left;\"\u003eExplore\u003c\/h3\u003e\n\u003cp style=\"text-align: left;\"\u003e\u003ca title=\"all soft toys\" href=\"\/collections\/soft-toys-for-babies-and-children\"\u003eAll soft toys\u003c\/a\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: left;\"\u003e\u003ca href=\"\/collections\/new-arrivals\" title=\"new arrivals\"\u003eNew arrivals\u003c\/a\u003e\u003c\/p\u003e"},{"id":269266485420,"handle":"soft-toys","updated_at":"2026-07-18T16:11:21+10:00","published_at":"2021-06-10T18:27:59+10:00","sort_order":"manual","template_suffix":"","published_scope":"web","title":"Soft toys for babies and children","body_html":"\u003cp\u003eDesigned for everyday cuddles, heirloom keepsakes and the real magic of childhood.\u003c\/p\u003e\u003cp\u003eEvery soft toy in this collection is made to be genuinely loved. Carried everywhere. Slept with. Named. Kept long after little ones have grown into something quite different from the tiny person who first held them.\u003c\/p\u003e\u003cp\u003eWe think of each one as a forever friend. Australian designed and crafted from beautiful materials including cotton plush and pure merino wool, each character has its own personality, its own card and its own little story to tell.\u003c\/p\u003e\u003cp\u003eWhether you are looking for a gift for a newborn, a baby shower surprise, or something truly beautiful to give, you will find heirloom quality pieces here. Soft on delicate skin and made to last years of love.\u003c\/p\u003e"}]
Meet Louis, the rabbit who somehow manages to look impeccably dressed while also being absolutely covered in mud.
Made from the softest caramel plush with a classic blue gingham bow tie and matching gingham ears, hands, and feet, Louis has a playful charm and timeless feel that makes him a firm favourite from day one. Slightly larger in size, he’s perfect for bigger cuddles.
Louis loves making paper aeroplanes and flying them off the tallest building, playing with his friends in the rain and making up new games. He doesn't like peas.
Each Louis rabbit comes with his own character tag — a small story in his own words, because every forever friend deserves a proper introduction.
Soft plush is naturally gentle and beautifully tactile — ideal for newborns and young children. His classic gingham details add a timeless touch, making him a memorable first teddy.
Louis also comes in a mini size — meet Louis Rabbit Mini for a perfectly pram-sized companion.
I do prefer a bath than the machine (especially with bubbles and a good book), but I’m just as happy with a simple soak in a bucket — it helps me stay soft and last for years to come
The plush body can be gently machine washed in cool water with a small amount of mild detergent.
Lay flat to dry. Do not tumble dry.
Do not bleach.
I do love a blow dry to keep me nice and fluffy, you can comb me with a comb or dog brush to help fluff me up
FAQ's
Q: Is Louis Rabbit Medium suitable for newborns?
A: Yes — Louis is suitable from birth and made from soft, gentle materials. We always recommend adult supervision during sleep.
Q: What is Louis made from?
A: Louis is made from plush fabric with a cotton gingham bow tie. He is filled with recycled polyfill and has bagged plastic beans in his hands and feet, providing gentle sensory weight. Thoughtfully designed in Australia and manufactured overseas to exacting standards.
Q: What’s the difference between Louis Mini and Louis Medium?
A: Louis Mini measures 21cm and is perfect for prams, nappy bags, and little hands. Louis Medium is 32cm and is ideal as a cot companion or a keepsake gift.
Q: Is Louis Medium a good gift for siblings?
A: Yes — Louis Medium makes a thoughtful gift for an older brother or sister when welcoming a new baby. Paired with Louis Rabbit Mini, it’s a lovely way to include both children, each with a forever friend of their own.
